McDonald’s - Mighty Angus
In 2015, McDonald's wasn't exactly known its for high-quality burgers. So, launching new, premium Angus burger was a challenge. To prove our new burger was worth its salt, we shared it with Canada's mightiest cowboys. With genuine approval from these mighty beef lovers, the new Angus burger was “Certified Mighty” once and for all.

Our Might Angus launch was so successful that McDonald’s asked for another spot, for winter. This time, skijoring cowboys gave the Angus their Mighty approval.

Broadcast

Rogers + Toronto Maple Leafs
John Tavares’s hometown return as The Leafs’ captain gave us the opportunity to bring Rogers’ “Make More Possible” platform to life by showing the impact of his first memory on his life and career.

McDonalds - McFLurry Love
It’s a little-known-fact that The McFlurry is a Canadian invention that’s now enjoyed all over the world. On its 15th anniversary, our job was to share this piece of history with Canadian millennials.
Discovering almost a half million McFlurry Instagram posts across the planet, we leveraged their images to showcase the world's love for our Canadian invention. (And I got to write a song about it.)

Old El Paso - Restaurante
To launch this elevated new “restaurant style” products, our challenge was to communicate how great they tasted and how easy it was to create them at home. To solve it, we threw a real-life launch party with a twist: the guests had to cook.